Responsible Marketing And Communications
At Speedy Hire, we believe that transparency, accountability, and integrity are essential to building trust in our sustainability journey.
As proud signatories of the Anti-Greenwash Charter, we are committed to ensuring that every environmental claim we make is clear, evidence-based, and aligned with best practices in responsible marketing.
This page hosts our key resources that support our green claims and communications practices. Whether you're a customer, partner, or stakeholder, we invite you to explore how we define, verify, and govern our sustainability messaging.
The Decade to Deliver
Discover our bold vision and actionable roadmap for the next ten years as we work toward becoming a net-zero business.
Green Claims Policy
Our Green Claims Policy outlines the standards and procedures we follow to ensure all sustainability-related communications are accurate, fair, and legally compliant. It covers everything from editorial processes and training to the responsible use of imagery, colour, and AI.
Green Terms Glossary
To ensure clarity and consistency, we’ve defined the key ‘green’ terms used across our products, services, and campaigns. This glossary helps you understand the language behind our sustainability efforts and ensures our messaging is transparent and accessible.
VERIFIED CLAIMS DATABASE
We work with trusted third-party verifiers to substantiate our environmental claims.
Verified Claims Database
This database provides direct access to the evidence behind our statements — from carbon reduction achievements to product innovation and eco-friendly fleet investments.
Claims Assessment Framework
When considering claims outside of the Green Claims Database, copywriters and/or external agencies should use the following framework for the assessment and verification of sustainability terminology
Have Questions or Feedback?
If you come across a term or claim you don’t understand, or if you have concerns about our green messaging, contact our Marketing team at marketing@speedyhire.com or submit concerns directly to the Anti-Greenwash Charter for independent review.
